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Accomplishing Great Things
By Kerri Rider Growing up, I wanted to one day accomplish "great things" for God. I imagined working with the poor in remote African villages or moving to the deepest parts of the Amazon jungle. This was my very specific idea of what good work looked like. During my college years, God helped me see that he accomplished "THE great thing" through Jesu...
July 8, 2015 -
The Use of Feminism in Advertising
By: Stephanie Walton (Since the term “feminism” is such a controversial one, it’s worth defining before we get started. By “feminism,” I’m referring to the cultural conversation on empowering women to pursue the life they want – whether career, family, or both – in a manner that does not place them under existing expecations...
June 26, 2014 -
Finding our Way to Great Work
By: Joseph G. Kickasola The first take really “stunk,” to be honest. The camera was on a jib— a long, pole-like support for film production —and the camera moved in to the target, swerving a bit like a drunken sailor. “Back to one,” I shouted from the director’s chair, huddled over a high-definition monitor which was worth many...
April 25, 2014 -
Stop Being So Greedy, Small Businesses.
By: Stephanie Walton Well, guys – the plug has pretty much officially been pulled on all this free fun businesses were having on Facebook. The reach of a business’s organic (not paid) Facebook posts is being dialed down from what was 12% to 1%. Unless a business pays up, they can’t expect their posts to be seen by anyone. “Yay!” gener...
March 27, 2014 -
A Theology of Marketing & Advertising
What can we learn about marketing and advertising from studying who God is? How does God brand himself to us and how do we communicate God’s brand as his people? What does it mean to be a divine image bearer? David H. Kim discusses how valuing the material world is in line with communicating God’s image and what that means for the advertising industry.
March 24, 2014 -
Why Did I Start Crying During That Beer Commercial About a Puppy and a Horse?
By: Stephanie Walton There is quite a bit that can be said about the negatives of the advertising industry. And people are definitely saying it. I must confess that I am continuously surprised at these negative reactions, the anger at feeling manipulated, all the while devoting a significant amount of public discourse to Super Bowl commercials and Mad Men. I start...
February 18, 2014 -
Is Technology Hope for the Hopeless?
By: Chris McNerney and Daniel Lee Super Bowl XLVIII earned the distinction of being the most watched television program in U.S. history with 111.5 million viewers. That’s over a third of America’s population. Several more millions who had no particular interest in the part where the Seahawks trampled all over the Broncos tuned in for Bruno Mars’ record-b...
February 13, 2014 -
The New Publicis Omnicom Group
By: Johnathan Arp In a relatively unexpected move, Publicis and Omnicom merged last week as seen in this AdAge article. The newly formed Publicis Omnicom Group will now account for over 41% of Global advertising revenues with WPP, the nearest competitor, at 32%. This is the largest ever merger in the Advertising space. Some prospective rationals for the merger a...
August 1, 2013 -
A 50/50 Industry
By: Faith McCormick “There is neither male nor female for we are one in Christ.” -Galatians 3:28 With the Art Director’s club recent call for 50/50 representation of both men and women on boards, juries, and panels I can’t help but see God’s hand at work through common grace. This initiative aims to bring unity, openness and whol...
June 24, 2013 -
selling
Timothy Keller speaks to the Marketing and Advertising Group.
January 1, 2010
